October 22, 2024
Anshuman Mahakud
Digital marketing is an essential skill in today’s business world, but for beginners, the array of available courses can be overwhelming and expensive. Fortunately, several affordable options provide high-quality education without breaking the bank. This guide will explore some of the best affordable digital marketing courses for beginners, including a standout option: Digital Guarabh’s digital marketing course.
Price: Free
Duration: 40 hours
Certification: Yes
Google Digital Garage offers a comprehensive introduction to digital marketing with its free “Fundamentals of Digital Marketing” course. Designed by Google trainers, this course covers essential topics like SEO, SEM, social media marketing, and web analytics. It’s perfect for beginners who want to gain a broad understanding of digital marketing principles. The course includes video tutorials, practical exercises, and real-world examples, making it engaging and easy to follow.
Price: Free
Duration: 4-5 hours
Certification: Yes
HubSpot Academy’s Inbound Marketing Course is another excellent free resource. It focuses on the inbound methodology, covering content creation, social media promotion, lead nurturing, and converting leads into customers. The course includes video lessons, quizzes, and a final exam to test your knowledge. HubSpot’s certification is well-recognized in the industry, making it a valuable addition to your resume.
Price: $49 per month (with a 7-day free trial)
Duration: 8 months (approximately 8-10 hours per week)
Certification: Yes
Coursera offers a Digital Marketing Specialization through the University of Illinois, which provides a deeper dive into digital marketing. This course covers digital marketing analytics, search engine optimization, social media marketing, and 3D printing. While not free, Coursera offers financial aid and the option to audit courses for free. The specialization includes hands-on projects and a capstone project, which can be a great portfolio piece for job seekers.
Price: $15-$20 (when on sale)
Duration: 20+ hours
Certification: Yes
Udemy’s “The Complete Digital Marketing Course” is a comprehensive option that frequently goes on sale for as low as $15-$20. This course includes 12 modules covering market research, WordPress, SEO, YouTube marketing, Google Ads, and more. With lifetime access to the content, you can learn at your own pace. Udemy courses also include downloadable resources, quizzes, and practice tests to enhance your learning experience.
Price: $29.99 per month (with a 1-month free trial)
Duration: 4 hours
Certification: Yes
LinkedIn Learning’s “Marketing Foundations” is a short, affordable course that provides a solid introduction to digital marketing. It covers key concepts such as branding, SEO, social media marketing, and email marketing. The course is taught by industry experts and includes hands-on exercises. With a 1-month free trial, you can complete the course without any cost and receive a certificate of completion to showcase your skills.
Price: Varies (often with discounts and promotions)
Duration: Self-paced
Certification: Yes
When choosing an affordable digital marketing course, it’s important to consider the content, duration, and certification. Free courses like Google Digital Garage and HubSpot Academy offer high-quality education without any cost, while paid options like Coursera, Udemy, and LinkedIn Learning provide more in-depth and structured learning experiences. Digital Guarabh’s Digital Marketing Course stands out for its practical approach and affordability, making it a top choice for beginners. By investing in any of these courses, you can build a strong foundation in digital marketing and enhance your career prospects.
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