Seminar & Workshop on Digital Marketing Opportunities Conducted at GITAM College
July 16, 2024
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On April 13, 2024, Digital Gaurabh, in collaboration with GITAM College, organized an educational “Seminar & Workshop on Digital Marketing Opportunities.” The primary agenda of the event was to equip students with valuable insights and practical skills in the rapidly advancing world of digital marketing. The keynote speaker for this educational event was Mrs. Kshyamashree Mahakud, Co-Founder of Digital Gaurabh and a renowned figure in the digital marketing sector.
Introduction to the Event
The “Seminar & Workshop on Digital Marketing Opportunities” was a guiding light of knowledge and inspiration for students striving to build a successful career in digital marketing. Held at the prestigious GITAM College, the event attracted several students, faculty members, and industry professionals.
The collaboration between Digital Gaurabh and GITAM College was a testament to their shared ambition of nurturing industry-academia relationships and providing students with opportunities to learn from the best in the business. Mrs. Kshyamashree Mahakud, with her extensive experience and expertise, was the model speaker to lead this initiative.
Opening Remarks and Introduction by Mrs. Kshyamashree Mahakud
Mrs. Kshyamashree Mahakud set about the event with an appealing introduction to digital marketing, highlighting its importance in the present-day business landscape. She emphasized the transformative power of digital marketing in shaping consumer behavior, enhancing brand visibility, and driving business growth.
Key Points Covered:
- Evolution of Digital Marketing: Mrs. Mahakud backtraced the evolution of digital marketing from its embryonic phases to its present dominance, underscoring the significance of adapting to technological progress and development.
- Career Prospects: She elaborated on the diverse career opportunities in digital marketing, including roles such as SEO specialist, content marketer, social media manager, and digital strategist.
- Skills Required: The keynote address also explained the essential skills required to succeed in digital marketing, such as analytical thinking, creativity, and proficiency in digital tools.
Insights into Digital Marketing Strategies
One of the highlighted segments of the seminar was Mrs. Mahakud’s detailed and informative discussion of various digital marketing strategies. She provided practical insights and real-world examples to help students grasp the concepts efficiently.
Topics Discussed:
- Search Engine Optimization (SEO): Mrs. Mahakud briefed the attendees about the fundamentals of SEO and its critical role in improving website visibility and driving organic traffic.
- Content Marketing: She emphasized the significance of creating valuable and engaging content to attract and retain customers, sharing tips on content strategy and planning.
- Social Media Marketing: The session covered strategies for leveraging social media platforms to build brand awareness, engage with the audience, and generate leads.
- Email Marketing: Mrs. Mahakud highlighted the effectiveness of email marketing in nurturing leads and maintaining customer relationships, providing insights into creating impactful email campaigns.
- Pay-Per-Click (PPC) Advertising: She discussed the intricacies of PPC advertising, including keyword research, ad creation, and performance tracking.
Hands-On Workshop Sessions
After the completion of the seminar, attendees participated in interactive workshop sessions designed to provide hands-on experience in digital marketing techniques. These work sessions were minutely planned to ensure that students could apply the theoretical knowledge gained during the seminar.
Workshop Highlights:
- SEO Workshop: Students developed an understanding of how to perform keyword research, optimize website content, and analyze SEO performance using tools like Google Analytics and SEMrush.
- Content Creation Workshop: This session focused on creating captivating content for blogs, social media, and other digital platforms. Participants practiced writing, editing, and visual content creation.
- Social Media Strategy Workshop: Students formulated social media strategies for real-world scenarios, including content planning, audience targeting, and performance measurement.
- Email Marketing Campaign Workshop: Participants generated and conducted a thorough analysis of email marketing campaigns, learning about segmentation, personalization, and A/B testing.
Panel Discussion with Industry Experts
The event also featured a panel discussion with industry experts, providing students with diverse perspectives on digital marketing trends and challenges. The panel included experienced professionals from various domains of digital marketing who shared their insights and answered questions from the audience.
Panel Discussion Highlights:
- Emerging Trends: Experts discussed the latest trends in digital marketing, such as the rise of influencer marketing, the growing importance of video content, and the impact of artificial intelligence.
- Career Advice: Panelists provided valuable advice on building a successful career in digital marketing, including tips on networking, continuous learning, and staying updated with industry changes.
- Q&A Session: The interactive Q&A session allowed students to seek personalized advice and gain deeper insights into specific areas of interest.
Networking Opportunities
The Seminar & Workshop on Digital Marketing Opportunities provided ample networking opportunities for students. Attendees had the chance to interact with industry professionals, faculty members, and peers, fostering connections that would be helpful for their future careers.
Networking Benefits:
- Mentorship: Students could seek mentorship and guidance from experienced professionals, gaining insights into the industry and career pathways.
- Collaboration: The event facilitated collaborations among attendees, encouraging them to work together on projects, internships, and future initiatives.
- Job Opportunities: Networking with industry experts opened up potential job and internship opportunities for students, helping them kickstart their careers in digital marketing.
Conclusion and Key Takeaways
The “Seminar & Workshop on Digital Marketing Opportunities” at GITAM College was a resounding success. The seminar aided students in gaining an extensive understanding of digital marketing, equipping them with the knowledge and skills needed to excel in the field.
Key Takeaways:
- Stay Updated: The importance of staying updated with the latest trends and techniques in digital marketing to remain competitive.
- Continuous Learning: Emphasis on the belief that skills and knowledge can be developed throughout to adapt to the ever-evolving digital landscape.
- Practical Experience: The value of hands-on experience in mastering digital marketing strategies and tools.
- Networking: The importance of networking in developing a successful career and gaining access to new opportunities.
In conclusion, the event underscored the vital role of digital marketing in today’s business world and inspired students to pursue careers in this dynamic field. Digital Gaurabh and GITAM College’s collaboration set a benchmark for future events, aiming to bridge the gap between academic learning and industry demands.
Mrs. Kshyamashree Mahakud’s expertise and passion for digital marketing left a lasting impression on the attendees, motivating them to explore the myriad opportunities offered in this field. The Seminar & Workshop on Digital Marketing Opportunities was not just an event but a transformative experience that equipped students with the tools and knowledge to thrive in the digital age.
Anshuman Mahakud
Hi, I am Anshuman, and by profession, I am a skilled content writer. Here at Digital Gaurabh, I am the Chief Executive Officer and also in charge of content management. Kindly read my blogs and if any necessary information is required to be added comment on it.
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